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83% of US & UK consumers say brand experiences build trust

Some 83% of consumers in the US and UK believe that the best way to build trust in a brand is to experience it firsthand, according to a new study.

The Value of Experience report by Set Creative, for which 1,000 consumers were surveyed, also reveals brand experience drives sales, with nearly three-quarters (73 percent) of people saying they are more likely to purchase a product if they’ve participated in one.

The growing popularity of events among consumers was also revealed, with almost half of those surveyed (44%) admitting to increasing their time spent at live events over the past two years. Some 40% also said they’ve upped their spend on new experiences over the same period, with this figure rising to 62% among affluent milllennials.  

Read more about the survey…