SEA LIFE

Attracting a new generation of underwater explorers.

To continue to drive footfall globally to their SEA LIFE centres, Merlin Entertainments were seeking new and exciting ways to build seasonal customer experience within their attractions.
We created global toolkits built around some of the world’s most popular film and TV licences. Marine Mayhem Chaos from PJ Masks; Beat the Bot with Sonic the Hedgehog and Creation Stations from Lego Sea Explorers were just some of the innovative concepts to capture new audiences. Our toolkits included full PR and social amplification packages to build guest excitement, footfall and brand love.

Our kits were versatile enough to work at many different sites across the world from Shanghai to Berlin and Istanbul to Brighton. The activations were enjoyed by millions of families around the world, encouraging them to engage with a new SEA LIFE experience, visit again or explore for the first time.

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Increase in visitor footfall

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Licensed partnerships negotiated 

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Countries activated

“We know from research that themed events drive footfall and we’ve created the full tool kit package with Sense this year.  Brilliant concepts to attract new guests even in difficult times.  All supported by 360° assets spanning social, PR and campaign marketing. We have full buy in from teams around the globe, all excited by how they can deliver amazing new events for their local markets.”

Rita Marcal, Global Head of Brand & Product Experience – Merlin Ents, SEA LIFE

Sealife customer experience enhancement
Sea Life activation
Sea Life customer experience
increasing footfall to Sea Life
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London
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Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

Connect with us

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

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Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

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Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.