83% of US & UK consumers say brand experiences build trust

brand experiences build trust

Some 83% of consumers in the US and UK believe that the best way to build trust in a brand is to experience it firsthand, according to a new study.

The Value of Experience report by Set Creative, for which 1,000 consumers were surveyed, also reveals brand experience drives sales, with nearly three-quarters (73 percent) of people saying they are more likely to purchase a product if they’ve participated in one.

The growing popularity of events among consumers was also revealed, with almost half of those surveyed (44%) admitting to increasing their time spent at live events over the past two years. Some 40% also said they’ve upped their spend on new experiences over the same period, with this figure rising to 62% among affluent milllennials.  

Read more about the survey…

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.