Tag: #TheResilientOnes

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Raise money for Coronavirus relief by celebrating your Resilient Ones

#TheResilientOnes

Through #TheResilientOnes initiative, we are giving people the chance to pay tribute to their chosen heroes of the pandemic by creating personalized illustrations for a $20 donation to the Coronavirus Relief Fund.

Entries can be made by emailing a photograph of their hero to theresilientones@sense-nyc.com. Submissions will be accepted until 9pm EST on Friday May 22nd. Then 15 will be chosen to be visualized by illustrator Alana McDowell in the striking, vibrant style of her #TheResilientOnes artworks.

“The more characterful your chosen photo, the better!” said Sense New York President Sarah Priestman. “Those selected will then donate to our Coronavirus Relief Fund page before receiving their illustration. If you’re feeling generous, then please feel free to donate regardless!”

Sense New York recently launched #TheResilientOnes, a series of four stunning artworks designed and developed by fierce creative duo, Alana Mcdowell (Illustrator) and Nathaly Charria (Creative Director). Each is free to download and focused on the humans and happenings that have inspired hope and strength during lockdown. The fourth illustration, entitled ‘Thank You’, featured some of the people who had tragically lost their lives to save and protect others. This proved the inspiration behind the new fundraising initiative.

#TheResilientOnes include:

Part 1 – ‘We’ll meet again’ draws on the agency’s British roots and celebrates Elizabeth II’s candid and inspiring address to her citizens – plus ways to stay positive, until everyone is reunited.

Part 2 – ‘New York Tough’ pays homage to the agency’s home, one of the worst-hit cities in the world, and the collective strength and solidarity of New Yorkers, together with Governor Cuomo’s masterclass in leadership.

Part 3 – ‘Lean on Me’ celebrates the incredible coming together of the global community that’s taken place to care for one another and beat the crisis. Plus the late, great Bill Withers.

Part 4 – ‘Thank you’ marks the relentless courage and dedication of critical workers, some of whom have lost their lives to save others and help re-build the world. The illustration captures the faces of some of those heroes, including the late Kious Kelly from New York, Ketty Herawati Sultana from Jakarta, and Li Wenliang from Wuhan.

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Experiential

Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.

Sampling.

Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.

Retail.

With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.