2025 Trend Report

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Our work.

Shining a light on our brightest ideas.

Celebrating a milestone brand moment

Acquiring 100k subscribers globally

Tony’s Chocolonely

Supporting the brand’s wider mission

TikTok for Business

Educating SMBs at TikTok High

Madrí Excepcional

Driving brand saliency through experience

Hosting influencers in the Texan wild

Using theatre to drive traffic into store

Launching a product amongst influencers

Marriott International

Revitalising a brand through music and tech

A fandom experience designed to entertain

Dead Man’s Fingers

Creating hype around a challenger brand

A PR stunt designed to turn heads

Glacéau Vitaminwater

Achieving credibility among a discerning crowd

Supporting retailer sell in meetings

Making a generation fall in love with the brand

The creation of global experiential toolkits

Marriott International

A series of motivating B2B experiences

Celebrating a decade of the hit show

Guitar Hero Live

Refreshing brand saliency at festivals

Uniting generations via playful experiences

Encapsulating the ATL through immersive events

Who Gives A Crap

Bringing a bold brand purpose to life

Engaging shoppers through gamification

A festive installation sparking UCG and sales

Sports for Smiles

Helping kids stay active this summer

Cutting through to time poor commuters

Supporting commuters’ mental health

Changing perceptions via mass trial

Westfield X Coppermaker Square

Driving viewings through smart tech

Hands On London

Generating donations via PR stunts

Using innovative media to launch a product

Addleshaw Goddard

Generating enquiries through gamification