ZOTOS PROFESSIONAL, HENKEL

Social Campaign

Zotos Professional, part of Henkel’s leading hair care professional unit, is a brand aimed at ‘Hair Creators’, who enjoy expressing themselves creatively through one of their most versatile, distinguishing and visible features: their hair. 

Our brief was to devise a social campaign to drive awareness of and engagement with ZP, celebrate Hair Creators and encourage them to “put their hair in the game”, with philanthropic efforts at the heart of the mission.

The #MyHairGame social campaign kicked off on the annual National Hair Creators Day, a holiday we officially founded with the brand. We invited our Hair Creators to show off their styling skills by sharing their best looks with the tag #MyHairGame. The selfies, which mostly featured on Instagram, were showcased on Zotos Professional’s dedicated landing page in a gallery style space. 

For every submission, the brand donated $100 to the children’s charity, Art Feeds, helping foster the creativity of future Hair Creators by equipping schools with art packs and supplies.

The social campaign ran for two months and included influencers, plus Zotos Professional website and newsletter integration.

0 K

New users to ZP.com

0

New leads

$ 0 K

Raised for Art Feeds

social campaign
social campaign
social campaign
social campaign

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

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Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

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Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

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We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

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