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Zine 5. When was the last time an ad stopped you in your tracks?


There have been a few spoof ads pop up over the past month, to include ‘Every Covid-19 Commercial is Exactly the Same’ and ‘Hey, We’re a Brand’. Each compiles footage from spots recently released by numerous reputable brands.

These videos remind us how important it is to zig when others zag – and this zine shares inspiration and advice on how to truly stand out through brand experience. READ IT HERE.

Sense | The Futures Lab | #ExperienceMatters