Be There.

Breaking traditions for a development where community is key.

Westfield’s Coppermaker Square isn’t your ordinary development – promising ‘rental living reinvented’ it offers best-in-class amenities in East London’s most vibrant neighbourhood. So when Sense was tasked with raising awareness amongst potential tenants, we knew that a traditional marketing suite just wouldn’t cut it.

Introducing ‘Be There’, an interactive concept which enabled Londoners to imagine their lives at the Coppermaker Square, by seeing through the eyes of the diverse community that will reside there.

Prospects were invited to choose a 3D-printed, RFID enabled character that best represented themselves or life stage, before placing it within our display.

This choice triggered bespoke content that took the viewer on a personalised tour of the stunning, sustainably-minded development, from which a dedicated host could further tailor any information requested.

From exceptional work and social facilities, cheering crowds at nearby London Stadium, state-of-the-art-gym, thriving neighbourhood or just tranquillity of the open green spaces and pool within the grounds – the ‘Be There’ experience proved that there is something for everyone at East London’s brightest new address, whilst raising the bar in forward-thinking tenant acquisition.

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Quality engagements 

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Viewings – highest driver of new viewings compared to other marketing channels.

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Signed leases – highest driver of new leases in first month of marketing period.

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London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.