Zotos Professional, part of Henkel’s leading hair care professional unit, is a brand aimed at ‘Hair Creators’, who enjoy expressing themselves creatively through one of their most versatile, distinguishing and visible features: their hair.
Our brief was to devise a social campaign to drive awareness of and engagement with ZP, celebrate Hair Creators and encourage them to “put their hair in the game”, with philanthropic efforts at the heart of the mission.
The #MyHairGame social campaign kicked off on the annual National Hair Creators Day, a holiday we officially founded with the brand. We invited our Hair Creators to show off their styling skills by sharing their best looks with the tag #MyHairGame. The selfies, which mostly featured on Instagram, were showcased on Zotos Professional’s dedicated landing page in a gallery style space.
For every submission, the brand donated $100 to the children’s charity, Art Feeds, helping foster the creativity of future Hair Creators by equipping schools with art packs and supplies.
The social campaign ran for two months and included influencers, plus Zotos Professional website and newsletter integration.
New users to ZP.com
Raised for Art Feeds