360°Global Events

Attracting a new generation of underwater explorers.

To continue to drive footfall globally to their SEA LIFE centres, Merlin Entertainments were seeking new and exciting ways to build seasonal customer experience within their attractions.
We created an interactive brand activation with global toolkits built around some of the world’s most popular film and TV licences. Marine Mayhem Chaos from PJ Masks; Beat the Bot with Sonic the Hedgehog and Creation Stations from Lego Sea Explorers were just some of the innovative concepts to capture new audiences. Our toolkits included full PR and social amplification packages to build guest excitement, footfall and brand love.

Our kits were versatile enough to work at many different sites across the world from Shanghai to Berlin and Istanbul to Brighton. These interactive brand activations were enjoyed by millions of families around the world, encouraging them to engage with a new SEA LIFE experience, visit again or explore for the first time.

0 %

Increase in visitor footfall


Licensed partnerships negotiated 


Countries activated

“We know from research that themed events drive footfall and we’ve created the full tool kit package with Sense this year.  Brilliant concepts to attract new guests even in difficult times.  All supported by 360° assets spanning social, PR and campaign marketing. We have full buy in from teams around the globe, all excited by how they can deliver amazing new events for their local markets.”

Rita Marcal, Global Head of Brand & Product Experience – Merlin Ents, SEA LIFE