Powered by KIND

Making the world a little kinder one act at a time.

KIND’s altruistic brand purpose is part of its DNA. However, brand purpose is a well-trodden territory and in order to bring it to life in a distinctive way at events, we wanted to ensure the brand also showed its fun side.

We created “Powered by KIND,” a versatile experiential platform that became a beacon for the brand wherever it went. Our dancefloor converted the movement of visitors into electricity that powered kind acts such as motivational messages for runners at sporting events to phone chargers and hair straighteners at festivals.

In 2020 in the UK, we joined forces with the world’s first socially distanced concert venue, Virgin Money Unity Arena, to sample, harness energy and show that the world can be a KINDer place when we stick together.

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More agreement with “KIND makes healthy & tasty snacks from simple ingredients.”

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Purchase rate amongst new users

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Brand recall post activation