To help launch Dead Man’s Fingers into the crowded spiced rum market, Sense was tasked with raising awareness of a new challenger in the category. We needed to present the brand in a way that would capture the attention of a cynical trendy audience.
The spiced rum market is full of tired old stereotypes such as tropical islands and pirates. We wanted to focus on Dead Man’s Fingers unique skull iconography as our unique point of difference.
So we created ‘SkullCuts,’ a three-day pop-up unisex barbershop, offering our cool clients a range of complimentary treatments to either care or show off more of their cranium, all washed down with delicious cocktails brought to you by Dead Man’s Fingers.