DEAD MANS FINGERS

To help launch Dead Man’s Fingers into the crowded spiced rum market, Sense was asked to raise brand awareness for a new challenger in the category. We needed to present the brand in a way that would capture the attention of a cynical trendy audience.

The spiced rum market is full of tired old stereotypes such as tropical islands and pirates. We wanted to focus on Dead Man’s Fingers unique skull iconography as our unique point of difference.