A GUIDE TO MEASURING BRAND EXPERIENCES IN THE REAL WORLD.

Many brands, and even agencies, struggle to measure the impact of their experiential campaigns. This book outlines how experiential marketing can be successfully measured and shares lessons and updated techniques from Sense’s proprietary measurement service, EMR (Experiential Measurement and Research), which has been developed and refined over the past 10 years. You will learn:

• Why measuring brand experience matters and the ground rules
• How experiential research works
• How to analyse financial ROI for experiential campaigns
• Other top tips to achieve experiential success