Mornings Deserve Better targeted 1.2m breakfast tea drinkers at home with a beautifully designed sample gift pack. The Natural Ways to Colour Your Day campaign encouraged 600,000 female office workers to ditch sugary drinks with a new form of natural hydration that they could sip, savour and enjoy.
Let’s Make Water Wonderful motivated 700k+ people to keep up the water intake even during a ‘3pm slump’ with Twinings Fruit Infusions. With a burst of Twinings fruit flavour, inspirational quotes for desks and daily afternoon content from Huffington Post direct to desktop, we shook up habits and encouraged our audience to see Twinings in a new light.