Tony's Chocolonely

choose agents

Putting the power to change the chocolate industry in your hands.

As a direct result of the chocolate supply chain being unequally divided, there are at least 30,000 victims of modern slavery on cocoa farms in West Africa. Tony’s Chocolonely exists to change that.


Raising awareness of the issue in the UK, the unmissable ‘Choose Agents’ takes consumers on an interactive journey to highlight how the power to change the chocolate industry is in our hands – every time we choose which chocolate bar to buy.

The fun experience brings to life Tony’s 5 key sourcing principles for achieving their goal of 100% slave-free cocoa; from how they buy their cocoa beans and the higher price they pay, to how this strengthens farmers’ businesses in terms of quality and productivity for the long term. Concluded of course, with FREE Tony’s Chocolonely for all.

By sharing their chocolate, they are sharing their story, and the more people that choose Tony’s, the sooner 100% slave-free chocolate can become the norm in the industry.

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Full Bars Sampled

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Tiny Tony’s Sampled

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Meaningful Brand Engagements