Three Fold

Flow your own way

Supporting seltz-expression on the festival scene.

Three Fold, Molson Coors’ new hard seltzer brand, approached Sense about how they could embrace the brand’s ‘open and accepting philosophy to life’ in order to stand out during the competitive Summer season. 

 

So, working closely with the client team, the unmissable ‘Flow Your Own Way’ bar and festival activation campaign was born. A double-decked, mirror-clad social landmark built to literally reflect the people and personalities of every festival we visited. 

This inviting ‘mecca for seltz-expression’ not only refreshed the colourful crowds with its low-cal, naturally flavoured range from the bar, but also had an insta-worthy lounge integrated into its’ top floor – providing the perfect platform for guest DJ’s, dancers and some serious posing too.

Unsurprisingly, ‘Flow Your Own Way’ was a total success, connecting a cross-section of British culture from Brighton Pride to NASS, Bournemouth 7’s to the mighty Boomtown, through a love of great drinks, positive people and authentic attitude.

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Overall gen-zen reach 

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Festivals attended

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Polaroid selfies captured