Everyone knows about the deforestation of the Amazon but few understand how their actions make an impact. To help Sky’s Rainforest Rescue mission (a CSR initiative in association with the WWF), Sense were tasked with helping the British public think differently about their own lifestyles and the issue of deforestation.
We knew our biggest barrier was relevance. Compared to other charitable causes, the deforestation of the Amazon is further down the list of most people’s immediate concerns. To care about anything far away you must appreciate what’s closer to home.