To continue to drive footfall globally to their SEA LIFE centres, Merlin Entertainments were seeking new and exciting ways to build seasonal customer experience within their attractions.
We created global toolkits built around some of the world’s most popular film and TV licences. Marine Mayhem Chaos from PJ Masks; Beat the Bot with Sonic the Hedgehog and Creation Stations from Lego Sea Explorers were just some of the innovative concepts to capture new audiences. Our toolkits included full PR and social amplification packages to build guest excitement, footfall and brand love.