We created “Powered by KIND,” a versatile experiential platform that became a beacon for the brand wherever it went. Our dancefloor converted the movement of visitors into electricity that powered kind acts such as motivational messages for runners at sporting events and phone chargers and hair straighteners at festivals.
In 2020, we also joined forces with the world’s first socially distanced concert venue, Virgin Money Unity Arena, to sample, harness energy and show that the world can be a KINDer place when we stick together.