Powered by KIND

Making the world a little kinder one act at a time.

KIND’s altruistic brand purpose is well known in the US but we needed to launch it within the UK market whilst trialling the delicious bars.

Brand purpose is a well-trodden territory and in order to bring it to life in a distinctive way at UK festivals, we wanted to ensure the brand also showed its fun side.

We created “Powered by KIND,” a versatile experiential platform that became a beacon for the brand wherever it went. Our dancefloor converted the movement of visitors into electricity that powered kind acts such as motivational messages for runners at sporting events and phone chargers and hair straighteners at festivals.

In 2020, we also joined forces with the world’s first socially distanced concert venue, Virgin Money Unity Arena, to sample, harness energy and show that the world can be a KINDer place when we stick together.

0 %

More agreement with “KIND makes healthy & tasty snacks from simple ingredients.”

0 %

Purchase rate amongst new users

0 %
Brand recall post activation