Generating a buzz about hyperfast broadband via an experiential campaign
The ‘UK’s fastest broadband provider’ wanted to take their exciting partnership with the new Disney Lightyear film on the road, creating a real buzz about the speed and benefits of their broadband.
Sense pitched, won, and created an experiential campaign linking fast internet to Buzz’s mission to reach ‘hyper-speed’ across residential sites. The customised ‘Rocket Van’ took off nationally, landing at carefully selected locations to bring the brand message to life.
The experiential campaign activation also featured photo opportunities with the much-loved Buzz and characters from the film. Exclusive Hyperoptic giveaways and discounts were designed to connect and convert new customers, who also enjoyed a bespoke ‘light-speed’ reaction game, where the fastest customers won themed prizes in an instant.