HOW WE WORK.
The key ingredients that enable us to add brilliance
to some of the world’s best known brands.
We know that the bigger the brand, the bigger the responsibility.
It’s one we don’t take lightly. Getting people to think differently about renowned brands doesn’t just mean coming up with fresh ideas. It means respecting the past, working collaboratively and giving you the confidence to try something new by backing it up with research, data, and results.
Here are three key principles we bring to our projects.
Foresight.
Knowing what will keep a brand bright, exciting and vital means we need to keep one step ahead of the curve.
Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns.
Rigour.
Creativity is nothing without results.
And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do.
Data, insights and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics.
Which is why we’re proud to have been recognised as industry leading by brands like The Economist, Coca-Cola and Molson Coors.
Trust.
We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie cutter approach – and often no precedent.
That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours.
Our processes are efficient, our senior team stay involved and our partnership mentality has helped us sustain powerful client relationships, some lasting over 10 years.
MEET OUR TEAM.
NICK ADAMS
Global Chief Executive Officer
20+ years experience in integrated marketing – founded Sense in 2004. Passionately hands-on to ensure everyone has regular access to his wealth of experience.
SARAH PRIESTMAN
President New York
10+ years as part of the Sense management team in London, moving stateside to head up the full-service team at Sense New York in 2017. She is at the forefront of Global brand experience trends.
SALLY O’BRIEN
Commercial Director London
10 years at Sense London and experienced in integrated marketing, Sally oversees Sense’s key FMCG and retail clients whilst maintaining commercial standards.
SALLY MCLAREN
Board Director London
10+ years’ experience within client servicing and mentor to the client services team, helping build long-term and strategic client partnerships.
HAYLEY JAMES
Vice President New York
10+ years integrated and brand experience in UK agencies, relocating to the US in 2017 as a core part of the New York team. Hayley leads New Business development whilst managing client relationships.
IAN PRIESTMAN
Commercial Director New York
Operational champion, combining extensive knowledge of brand experience production and logistics, with innovation and commercials. Key member of the core NYC leadership team.
ADAM CURRY
Creative Director London
Oversees all creative output from the agency, with 20+ years’ integrated marketing experience, specialising in brand experience since 2006.
ALEX SMITH
Global Planning Director
Joined from L’Oréal in 2011, now heads up the agency’s strategy department globally and oversees EMR (Sense’s measurement and evaluation arm).
Fancy joining the Sense team?
NICK ADAMS
Global Chief Executive Officer
20+ years experience in integrated marketing – founded Sense in 2004. Passionately hands-on to ensure everyone has regular access to his wealth of experience.
SARAH PRIESTMAN
President New York
10+ years as part of the Sense management team in London, moving stateside to head up the full-service team at Sense New York in 2017. She is at the forefront of Global brand experience trends.
SALLY O’BRIEN
Commercial Director London
10 years at Sense London and experienced in integrated marketing, Sally oversees Sense’s key FMCG and retail clients whilst maintaining commercial standards.
SALLY MCLAREN
Board Director London
10+ years’ experience within client servicing and mentor to the client services team, helping build long-term and strategic client partnerships.
HAYLEY JAMES
Vice President New York
10+ years integrated and brand experience in UK agencies, relocating to the US in 2017 as a core part of the New York team. Hayley leads New Business development whilst managing client relationships.
IAN PRIESTMAN
Commercial Director New York
Operational champion, combining extensive knowledge of brand experience production and logistics, with innovation and commercials. Key member of the core NYC leadership team.
ADAM CURRY
Creative Director London
Oversees all creative output from the agency, with 20+ years’ integrated marketing experience, specialising in brand experience since 2006.
ALEX SMITH
Global Planning Director
Joined from L’Oréal in 2011, now heads up the agency’s strategy department globally and oversees EMR (Sense’s measurement and evaluation arm).
BRANDS WE'VE WORKED WITH.
1st Floor Century House
100 Oxford Street
London
W1D 1LN
176 Grand Street
3rd Floor C/O Sylvain Labs
New York
NY 10013
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