Ice Cold Refreshment.
With the popularity of craft beer rising amongst their target audience, Coors Light needed a campaign to demonstrate their own unique benefits to drinkers.
We were tasked with bringing to life the TV advert in which Jean-Claude Van Damme discovers the Ice Cave to show that Coors Light is truly the ultimate in ice cold refreshment.
We created the Ice Cave Rave, an ice cold three-degree party that toured the country.
We used the brand’s partnership with Mixmag to showcase up-and-coming DJ talent whilst serving pints of Coors Light in the perfect ice-cold environment.
More agreement with “Coors Light is a beer I’d be happy to be seen drinking.”
Live days in 5 cities.
Pints of Coors Light served.