With the popularity of craft beer rising amongst their target audience, Coors Light needed a campaign to demonstrate their own unique benefits to drinkers.
We were tasked with bringing to life the TV advert in which Jean-Claude Van Damme discovers the Ice Cave to show that Coors Light is truly the ultimate in ice cold refreshment.
We created the Ice Cave Rave, an ice cold three-degree party that toured the country.
We used the brand’s partnership with Mixmag to showcase up-and-coming DJ talent whilst serving pints of Coors Light in the perfect ice-cold environment.
More agreement with “Coors Light is a beer I’d be happy to be seen drinking.”
Live days in 5 cities.
Pints of Coors Light served.
1st Floor Century House
100 Oxford Street
London
W1D 1LN
176 Grand Street
3rd Floor C/O Sylvain Labs
New York
NY 10013
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