We created the Summer #Tongues campaign,
which was an integrated brand experience designed to capture the faces of local customers and staff, showcasing the real, happy humans who love the taste of Blue Marble ice cream.
It was a playful celebration of the community’s diversity and ongoing loyalty, which focused in on the mouths and the fun of tongues, after a year of having to hide them. The tagline ‘made responsibly, enjoyed recklessly’ was introduced, to communicate the sentiment of the brand and campaign.
The work spanned social, influencer marketing, digital, experiential, in-store and media buying, alongside an exciting new partnership between Blue Marble and Harlem-based youth organization, The Brotherhood Sister Sol. The N’ice Cream Truck tour visited the charity’s headquarters and toured the boroughs of New York throughout the summer.