Trend Report:
The Luxury Edition

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Trend Report – The Luxury Edition

What are the key emerging trends within experiential for luxury brands and what are the learnings and opportunities within? 

In this bite-sized trend report, we will identify four luxury experiential trends that brands should pay attention to – and hopefully, feel inspired by – when engaging with audiences in the most emotive and connected ways. We will highlight the benefits and opportunities, which will specifically shape multi-dimensional experiences in the year to come, which brands can act on today.

Luxury brand trends to consider

Beyond the bag 

Designer brands are investing in food-based pop-up experiences. Opening food venues might seem like quite a stretch for a clothing and accessories brand, but the post-pandemic era has brought a new spin on retail experiences and driven brands to think outside the box to create and offer unique experiences to its target consumers, namely millennials and Gen Z.

Levelled up personalisation 

Fragrance brands understand the uniquely personal process that is scent selection, so are finding interesting new ways to celebrate individuality. Personalised offers will make products more appealing while helping consumers express their scented selves. With product purchase and specifically ‘fragrance’ forming a huge part of ‘personal brand identity’.

Beacons of culture 

Luxury brands are harnessing unique storytelling to create immersive and entertaining spaces that enable greater audience connection. Brands with a long heritage, like Gucci, Chanel, Christian Dior and Louis Vuitton, usually have extensive archives, which gives them the scope to present compelling exhibitions, sometimes in a museum context. Allowing audiences to understand more about their processes, techniques, influences and brand story.

Palette-pop universes

Brands are theming experiential activity around product colours. In an industry dominated by emotional choices, nothing is more fundamental to the audience than colour. With brands famed for their signature palette, or trends that unlock new seasonal aesthetics, the huge benefit of temporary pop-up spaces is the ability to indulge and play with a simple experiential theme. We’re seeing more and more brands creating mini universes with a hero palette as their ‘north star’.

This luxury brand trend report is brought to you by The Futures Lab, our in-house research and development arm, established to drive innovative brand experience solutions in our ever-changing world. If you would like to learn how we can help make your brand shine brighter, get in touch.

Thank you,

Eddie Frame


5th Floor Century House
100 Oxford Street

New York

243 E 14th St,
#2, New York,
NY, 10003

Discover our latest guides to help brighten your brand experience strategy or amplify your shopper marketing moves. Get them here at The Futures Lab.


5th Floor Century House
100 Oxford Street

New York

243 E 14th
#2 C/O SQ
New York
NY 10003


Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

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Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.


Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.


With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.


Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 


Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 


We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.