Three Fold.

Supporting seltz-expression on the festival scene.

Three Fold, Molson Coors’ new hard seltzer brand, approached Sense about how they could embrace the brand’s open and accepting philosophy to life in order to stand out during the competitive Summer season. 

So, working closely with the client team, the unmissable ‘Flow Your Own Way’ bar was born. A double-decked, mirror-clad social landmark built to literally reflect the people and personalities of every festival we visited. 

This ‘mecca for seltz-expression’ not only refreshed the colourful crowds with its low-cal, naturally flavoured range from the bar, but also had an insta-worthy lounge integrated into its’ top floor – providing the perfect platform for guest DJ’s, dancers and some serious posing too.

Unsurprisingly, ‘Flow Your Own Way’ was a total success, connecting a cross-section of British culture from Brighton Pride to NASS, Bournemouth 7’s to the mighty Boomtown, through a love of great drinks, positive people and authentic attitude.

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Overall gen-zen reach 

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Sense activation campaign
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Three Fold festival campaign activation
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More Projects.

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

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243 E 14th St,
#2, New York,
NY, 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

Connect with us

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

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Experiential

Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.

Sampling.

Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.

Retail.

With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.