The Second Trimestival: Navigating Festival Season While Pregnant.

By Rachael Tetty, Senior Account Manager

Given my experience working on brand experience projects, it comes as no surprise that this wasn’t my first festival season. However, it was my first time experiencing it whilst preggers.

Fortunately, my first trimester passed with relatively little discomfort, handling meetings and calls with the assistance of multiple packs of prawn cocktail crisps! (Thank you, Walkers.)

Fast forward a few months and my second trimester arrived just as festival season did. Although I initially had some natural concerns, I felt FANTASTIC, and with the support of a great team around me, I was determined to stay as involved as possible in brand experience events from British Summer Time to Taste.

But, it was at this point I thought; despite having worked in experiential marketing for the past 5 years, I hadn’t actually come across many stories about delivering events ‘in my condition’, so I wanted to change that.

These are just a few of my personal top tips on navigating brand-land to ensure you finish your own ‘Trimestival’ season with a flourish.

Inform suppliers and anyone on-site in advance about your pregnancy

The days leading up to an event can be chaotic, so the more people who are aware of your pregnancy, the less likely you’ll find yourself in situations where you’re asked to perform physically demanding tasks.

Don’t hesitate to ask for assistance

Being on-site and occasionally requesting help with tasks like lifting or moving items is a pleasant reminder that there’s still kindness in the world. Most people are willing to lend a hand when asked.

Your role on-site is not redundant just because you can’t handle the physical aspects

Ensuring the ever-changing details of live production are attended to is crucial for delivering exceptional results to clients. As an account handler, you’re in a unique position to make sure everything comes together – focussing on this is also a great swap for all that lifting 😉

Listen to your body

I was fortunate to experience a positive second trimester with ample energy for on-site work, however, this may not be the case for everyone. Don’t hesitate to voice your concerns. Only you know how you’re feeling and what you’re comfortable with, and your instincts will usually guide you in the right direction.

Whilst I’m no expert, I hope this helps in some way, and would love to see more of the same from you all no matter what industry you’re in. But for now, I’ll leave you with my working mum-to-be mantra; Just because we’re pregnant doesn’t mean we can’t plan, pitch, promote… or party!


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Discover our latest guides to help brighten your brand experience strategy or amplify your shopper marketing moves. Get them here at The Futures Lab.


5th Floor Century House
100 Oxford Street

New York

243 E 14th
#2 C/O SQ
New York
NY 10003


Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

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Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.


Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.


With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.


Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 


Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 


We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.