The GreenJam experts’ guide to… accelerating your agency career with Lou Garrod

Career In Marketing Agencies

A regular series of panel sessions organised by the MAA, GreenJam looks at key issues facing marketing agencies. Each gathering features an expert panel, with the most recent including Sense Deputy MD Lou Garrod, who offered advice on how to best accelerate your agency career. During the session, Lou gave the following four tips:

Know your clients

Make sure you have an ally in your equivalent on the client side and get to know what clients want. Meet with them out of office time – at clubs, events, and conferences.

Do your research

If you work on an FMCG brand, have you read The Grocer this week? Follow trends in the industry, follow all the key people on Twitter, chat, and share their posts.

Win a client

New business is everybody’s business and can be one of the fastest routes to climbing the career ladder, through mining your contacts, passion points and interests.

Get a mentor

If your agency doesn’t have a mentor programme, approach a person you admire and ask them for mentorship.

Next GreenJam

Tuesday 9 January 2018

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.