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The Resilient Ones: A Digital Immune Boost To Inspire Hope and Strength During Lockdown

Like many people, within our world of events and experiential and beyond, we’ve been scarred by the impact of COVID-19.  This has compelled us to contribute some good – in the hope it might provide a boost to others – whilst showing our deepest gratitude for those on the frontline.

As always during periods of challenge, we lean on each other as teammates and pull from our agency DNA for inspiration. A heady mix of guts, resilience and passion; of comradeship and a human connection – central to the work we do.  From here we conceived The Resilient Ones, which celebrates everything the global community has achieved and will continue to, in the face of the pandemic.

It’s a heartfelt art series that people can download for free – four striking, vibrant illustrations designed to bring hope and inject positivity into these darker days. Each centers on a theme that has given us strength since the lockdown began. Speaking to our British roots, our beloved New York base and the eclectic mix of humans and happenings that have carried us thus far.

To create the artwork, we reunited two of our most favored female creative forces who also led our #CelebrateWomen initiative for International Women’s Day in 2018: Alana McDowell, illustrator extraordinaire, and Nathaly Charria, experiential Creative Director.

The results – #TheResilientOnes – are as follows:

‘We’ll meet again’ draws on Elizabeth II’s recent inspiring address to her citizens. For our female-led team, she’s the ultimate feminist, the epitome of resilience and a formidable leader. Stoic and realistic, she’s always grounded in optimism.

‘New York Tough’ pays homage to our home – one of the worst hit cities on the planet – and the collective strength and kindness of New Yorkers, who’ve made it through many tough times in the past. We’ve centered on a comment made by Governor Cuomo, who has faced the pandemic with honesty, authority and warmth, providing a masterclass in leadership.

‘Lean on Me’ celebrates the incredible coming together of the global community that’s taken place to care for each other and beat the crisis. There have been so many beautiful examples of great human spirit since the start of the pandemic – resilience being one. This also commemorates the life of Bill Withers. ‘Lean on Me’ with its message of overcoming hardships together, feels as if it was written for just this moment.

‘Thank you’ is a tribute to the relentless courage and dedication that’s being shown by critical workers across the globe and marks the huge debt of gratitude we will forever owe them. These are the true heroes and heroines of the crisis, constantly placing themselves in danger to help the sick and vulnerable, from medical staff to care workers to those delivering our weekly grocery orders. It’s our way of saying thank you to each and every one of them – some of whom have lost their lives to save others and help rebuild the world as we know it. We’ve captured just some of those faces here, to include the late Kious Kelly from New York, Ketty Herawati Sultana from Jakarta and Li Wenliang from Wuhan.

During these exceptionally tough times, people and businesses need hope to give them the strength to persevere. We want these strong messages and vibrant illustrations to be vivid reminder of the power of the human spirit and provide everyone with an electronic immune boost when we all need it most.

This article was featured on Thrive Global.

 

Experiential

Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.

Sampling.

Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.

Retail.

With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.