Shinebright X Little Printer

Connecting the creative community.

Office drops. They’re generally pretty democratic. The mouth of one person is as good as the mouth of the next. But talent is not democratic. It’s rare, influential, and demands recognition.

When vitaminwater wanted to promote their functional range as ‘motivational tools for creativity’ we flipped the office drop concept on its head – deliberately recognising the talent of a select few creative influencers, bypassing their peers, and delivering them an innovative festival of inspiration.

This came in the form of 8 varieties of vitaminwater, and a cloud-fed ‘where-the-hell-did-you-get-that-I’ve been-trying-to-get-one-of-them-for-ages’Little Printer, which treated them to a creative block-busting stream of leftfield content over 7 days, as well as allowing all selected CDs to communicate directly between their printers forever.  

Because we recognised them, they recognised us, and let their creative worlds know about it too, allowing us to follow up with vitaminwater which was now loaded with more than just vitamins. It was loaded with aspiration too.

0 %

More agreement with “Coors Light is a beer I’d be happy to be seen drinking.”

0

Live days in 5 cities.

0 K

Pints of Coors Light served.

vitaminwater Little Printer
vitaminwater Little Printer
Shine Bright with vitaminwater
Shine Bright with vitaminwater
Shine Bright with vitaminwater
Shine Bright with vitaminwater

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.