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WWF x Sodexo

Finer Diner.

Encouraging an appetite for more planet-friendly meals.


The Challenge.

The planet is in crisis – from climate change to ocean pollution and deforestation, but what is often overlooked is that food is actually at the heart of many of these issues – responsible for almost 60% of global biodiversity loss.

Real World Thinking.

If we’re to build a future where people and nature thrive, we need to reconsider the food we eat and how it’s produced. Identifying that younger generations are potentially the last able to act, we must demonstrate tangible ways for them to shift to environmentally sound food choices.

The Execution.

The WWF Finer Diner.

A touring ‘living’ restaurant that aims to educate students on the environmental benefits of plant-based foods; offering a better, more sustainable menu as an alternative to the most popular meals such as tacos, kebabs and curry – all made from purely planet-friendly ingredients.

The Results.

  • 16,000 sustainable serves
  • 2,000 plant-based pledges
  • 5 UK Universities nationwide *EMR results pending

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