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The Power of KIND.

Time to show that KINDness is contagious.


The Challenge.

KIND is a brand on a mission – to make the world a little kinder one act at a time.

This year, the tasty, wholesome bar wanted to continue on their journey of becoming the most loved, nutritional snacking brand in the UK – encouraging thousands of potential new customers to ‘give KIND a try’. Sense were approached to create an activation that not only sampled large quantities of the bars, but delivered an amazing brand experience that clearly communicated the brands’ ethos.


Real World Thinking.

We had to define our version of kindness in a tangible, engaging way that appealed to the masses. To create a versatile experience where people could come together to harness their energy in a fun way that benefited everyone.

The Execution.

Powered by KIND. A crafted, versatile experiential platform that became a beacon for the brand wherever it went. The core of the space was created around innovative flooring that converted the movement of our visitors into real power for devices and experiences for all – whether motivational messages for runners at Virgin Sport events or festival essentials like phone chargers, straighteners and hairdryers; demonstrating that the world really can be a KINDer place when we’re all in it together.

The Results.

  • 3 Virgin Sport Events & 2 Festivals
  • 91,239 samples
  • 51,000 dancers and athletes
  • Converted 40% of new users to purchase
  • Overall reach of 30 million impressions

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