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Cracking Night In.

Disrupting routines to deliver a cracking night in.


The Challenge.

Raise awareness of their new product, Cracker Crisps, by bringing the ATL campaign to life in the real world – with mass reach, and Jacob’s bold personality.

Real world thinking.

Jacob’s Cracker Crisps provide a ‘cracking night in’ so we needed a bold moment to make the evening amazing; to create something memorable, and full of character that would disrupt the rush-hour journey home, whilst driving mass trial of the new products.

The Execution.

Taking inspiration from the TV, Sense created a singing, dancing, giant Cracker Crisp packet and took it on tour to commuter hotspots across the UK, with a team of back-up dancers.
The sampling took the form of a reverse busking scenario offering consumers the opportunity to take a pack from our performance to enjoy at home in a fresh new way.

The Results.

  • 648,000+ packets of Cracker Crisps distributed
  • 951,000+ social media impressions
  • +87% product recall 4 weeks post

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