It’s Time to Measure Experiential Like It Matters.

Your brand experiences deserve better metrics. We’ll show you how. 

Tue 10th July: 10am EST / 3pm BST

For too long, live brand experience has been sold on sizzle over substance – big moments, viral buzz and glossy recap videos. But in an age of tighter budgets and heightened accountability, marketers need more than hype. They need proof.

Measuring live brand experience is hard – but not impossible. In fact, it’s never been more critical.

At Sense, we’ve spent over 15 years developing EMr, our proprietary experiential measurement tool. It helps brands quantify the true business impact of their campaigns – from immersive pop-ups to national sampling roadshows.

Join us on Thursday 10th July for a no-fluff, insight-rich webinar that will explore:

  • The evolving landscape of experiential marketing – and what’s next
  • Why robust measurement is the missing link in many brand strategies
  • Real-world case studies that show how measurement drives results
  • Practical tools, common myths and smart ways to set your experiential campaigns up for success

Plus, we’ll reveal our exclusive partnership with Crisp, the company whose SKUtrak retail analytics platform is trusted by the UK’s top grocery retailers. Together, we’ve created a new, data-led framework that directly links out-of-home sampling campaigns to verified sales performance. The result: a new standard of clarity, consistency and commercial relevance in a part of marketing that has long relied on guesswork.

Our speakers:

Nick Adams – CEO, Sense
Olivia Rayner – Creative Director, Sense
Chris MacRae – Senior Account Director, Sense
Adam Booth – Product Director, SKUtrak, Crisp

Register your interest

This webinar is built for brand leaders and marketers investing in or considering experiential marketing – from pop-ups and festivals to immersive brand worlds and product trial campaigns. If you’re building business cases, refining your experiential strategy or just tired of woolly ROI, this one’s for you.

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

251 W. 30th Street
New York
NY 10001

Discover our latest guides to help brighten your brand experience strategy or amplify your shopper marketing moves. Get them here at The Futures Lab.

Connect with us

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

251 W. 30th Street
New York
NY 10001

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

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Experiential

Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.

Sampling.

Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.

Retail.

With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.