To launch Too Faced’s new Ribbon Wrapped Lash mascara, we transformed a Soho venue into a pink wonderland, brought to life with playful black ribbon details.
Our challenge was to introduce the mascara to influencers, press and key stakeholders in a space that reflected the brand’s signature pink tones and the ribbon-wrapped concept behind the product.
We delivered a full ‘colour pop’ takeover of 15 Bateman Street, complete with immersive, Instagrammable installations that dramatised the product’s lash-lengthening effects. Guests explored self-discovery stations, snapped content in beautifully curated photo moments, and sipped on bespoke black ribbon-themed drinks.
Styling stations offered unique ribbon-inspired hair looks, with on-site makeup artists bringing the Too Faced glam to life. The result? A standout launch experience that blended bold brand storytelling with shareable content, driving talkability both online and off.
This webinar is built for brand leaders and marketers investing in or considering experiential marketing – from pop-ups and festivals to immersive brand worlds and product trial campaigns. If you’re building business cases, refining your experiential strategy or just tired of woolly ROI, this one’s for you.