Hypnotising Holiday.

Celebrating the magic of a MAC Christmas.

Inspired by classic optical illusion tactics, Sense imagined
a M.A.C shopping ‘trip’ like no other to deliver a ‘stop,
stare and share’ strategy for MAC’s seasonal store styling.
Everything from window to till was designed with maximum stare-ability, from bespoke ‘spinning’ roundels, magic warping floors, an upside-down room, and kinetic product comms.

The experience was completed by the interactive window displays, framed by a stunning store wrap – creating the perfect stage for (magician) and staff to wow the crowds with exclusive M.A.C make up hints, tricks and treatments.

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Flagship Stores Transformed,
 Carnaby Street and Liverpool One

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MAC Gifts Given

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Weeks of
Live Activity

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More Projects.

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

Connect with us

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Making brands

brighter

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Home.

How we work.

Projects.

The Futures Lab.

Contact.

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.