HFSS marketing: Five tactics for a new retail landscape

The HFSS volume promotion restrictions are due to come into place in October this year. Much discussion has already taken place on how it will affect marketers’ ability to cut through and convert sales in-store.

Here at Sense, we are experts in retail marketing and experiential activity that drives sales. In the attached guide, we have detailed five approaches to consider when navigating HFSS marketing, starting in-store but also looking at proximity to store and some digital marketing tactics too.

All the tips included aim to help you drive brand awareness, brand equity, and ultimately deliver an effective uplift in sales. 

How can we help your brand grow?

• Prize Promotions
• Path To Purchase Radio
• Car Park Activations
• Store Proximity Activations
• Direct To Home Sampling

With uncertainty about how retailers are going to implement the HFSS restrictions, and with shopper marketing budgets under more scrutiny to deliver a return on investment, marketers should be considering all options on the table.

Curious about how we can work together to deliver your results. Contact us to discuss your HFSS marketing needs.