Gorillas Troop.

Introducing the UK to a whole new way of grocery shopping.

Gorillas is a new $3b ‘unicorn’ that is taking the global grocery delivery market by storm, promising an easy, convenient way to buy quality grocery products, delivered to your home in under 10 minutes.

However, speed is not only a unique feature of the service, it’s a marketing imperative to win the race to dominate the UK market amidst fierce competition.

So, our highly reactive, hyper-local ‘Troop’ programme was launched, giving Gorillas the fastest way to create 10/10 brand awareness and education for shoppers, as well as an influx of instant sign ups in multiple new territories.

The unmissable activation team targeted densely populated city locations on their iconic electric urban trikes, offering free like-minded challenger products in exchange for shoppers downloading and registering on the App.

The campaign is ongoing, with no signs of slowing down as more cities are being added monthly to help Gorillas’ domination of the market to continue.

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Brand Interactions

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Warehouse Launches Supported 

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Live Days

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Customer Acquisition Campaign
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London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.