The Tattoo Pawlor.

Where love for pets is permanent. 

With other emerging pet food brands nipping at their heels, Freshpet needed to put their money where their mouth is in order to convince an inherently discerning consumer that their celebration of pet love is genuine. To that end, we created an activation where this love was literally written in ink.

The Tattoo Pawlor, a one-day event in collaboration with premier studio First Class Tattoos, offered those that really, really, really proved their love for their pets on social where offered custom portraits of their furry loved ones, whilst others were welcomed to free pet flash tattoos designed exclusively for the event.

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Custom pet portraits
completed on the day

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Pet flash tattoos inked

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Overall reach 

PR activation
PR activation
PR activation
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London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.