Festival Fever: Four tips to help brands stand out in the UK’s biggest festival year

The UK festival scene is well and truly back. Festival organisers reported record growth in 2022, returning to pre-pandemic levels.

Mintel reported that 21% of UK consumers visited a music festival and over 49% of all 16 – 24year olds and YouGov claim that half of all festival-goers (53%) are open to getting involved in brand experiences.

With COVID concerns firmly behind us and the surprise addition of the Eurovision Song Contest into music fans’ calendars, 2023 is set to be the UK’s biggest year for festivals ever. All of this is good news for brands looking to create memorable experiences with a captive festival audience.

However, festivals are incredibly congested places for brands, with brands not only competing against each other but also the headline acts that are truly the main event. It’s becoming increasingly harder for brands to stand out in this environment but from our vast experience, we understand the key ingredients that make your brand shine brighter, and lead to story-sharing, memory-making festival moments which create campaign reach and increased brand love well beyond the boundaries of the campsite.

Our Festival Fever: Four tips to help brands stand out in the UK’s biggest festival year guide contains key elements to bear in mind whilst planning your festival activity. You can request to download using the form below to read more about the following:

1. Be clear in your message. What’s the one thing you want to convey to festival attendees?
2. Consider your location wisely. Make sure the context is right for your brand where to show up on site
3. Enhance the festival experience. Consider need-states and add value through useful experiences
4. Create a destination. Make festival-goers feel that your activation is a landmark in its own right