Skull Cuts.

How to get ahead in experiential.

To help launch Dead Man’s Fingers into the crowded spiced rum market, Sense was asked to raise brand awareness for a new challenger in the category. We needed to present the brand in a way that would capture the attention of a cynical trendy audience.

The spiced rum market is full of tired old stereotypes such as tropical islands and pirates. We wanted to focus on Dead Man’s Fingers unique skull iconography as our unique point of difference.

So we created ‘SkullCuts,’ a three-day pop-up unisex barbershop, offering our cool clients a range of complimentary treatments to either care or show off more of their cranium, all washed down with delicious cocktails brought to you by Dead Man’s Fingers.

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Craniums crafted

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Social media engagements

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Meaningful PR impressions

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London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.