Covidity.

Making New Yorkers think with murals that matter.

The COVID-19 pandemic is the most significant
global event in a generation, challenging us to adapt
to a new way of life.

To get inside the mind-bending cultural shift, Sense partnered with brand design studio, ThoughtMatter, to produce an experimental art piece that can serve as a long-term reminder of this unique place and time. This COVID experiential activation was aptly named Covidity. 

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Users reached across New York – significantly increasing brand awareness.

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Post engagement actions taken – drive to store, brand website or online purchase.

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Free scoops sampled and quality F2F interactions across Manhattan & Brooklyn – further driving footfall to stores.

COVID Experiential Activation
COVID Experiential Activation
COVID Experiential Activation
TM_InBetween_Covidity_Gallery1_A
COVID Experiential Activation
TM_InBetween_Covidity_StencilSticker_A

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
Unit 2
New York
NY 10003

Discover our latest guides to help brighten your brand experience strategy here at The Futures Lab

London

5th Floor Century House
100 Oxford Street
London
W1D 1LN

New York

243 E 14th
#2 C/O SQ
New York
NY 10003

Downloads

Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

Connect with us

Foresight.

Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 

Rigour.

Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 

Trust.

We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.