An eventful 2021 has come to an end, and brands are bracing themselves for yet another transformative era of marketing. As we rediscover the pleasures of connecting in real life, away from screens, audiences worldwide will also be ready to interact with brands on a more personal level. Now is the time to tune into what audiences will be expecting of you as a brand, and figuring out how you can leverage this in 2022.
Sense have put together a comprehensive guide to the expected brand experience trends for 2022. Using our insight that has evolved with COVID, at-home experiences, and our recent stepping out into the world again, we can identify what experiential marketing trends will take centre stage in 2022.
Here is a brief overview of what to expect. You can download the brand experience trends report here.
Drawing People Back Into Stores With Enticing Experiences
The need for human connection is bringing audiences back into physical spaces. In 2022, we expect to see pop-ups continuing to drive sales, increase engagement, and boost awareness and visibility. In the meantime, established stores are investing in retail-tainment through highly personalised brand experiences.
The Joy Of Playing Outside
The renewed sense of freedom we are all feeling is the perfect point of opportunity for brands to connect in person. That freedom extends to enjoying the great outdoors again where we foresee some inventive brand experience trends taking root.
From art installations to interactive storefronts and QR-code driver murals, audiences can be met with increasingly high-tech visual and sensorial experiences. As the line between the online and physical space becomes thinner, virtual reality can play an even bigger role, bringing us a step closer to the metaverse.
Immersive Theatre Continues To Be A Source Of Inspiration For Brands
With interactive being among the most popular buzzwords of the coming year, immersive experiences are picking up where they left off pre-COVID. Following the inventive and captivating immersive theatre trend, it’s time for brands to jump in and deliver once-in-a-lifetime experiential wonders for their audiences to enjoy.
In our ever-transformative times, being mindful of these brand experience trends for 2022 will no doubt help spark some ideas for your marketing undertakings. From product launches to pop-ups, surreal experiential events to promotional activations, Sense is here to support your journey to making it happen.
Download the brand experience trends for 2022 report and pop us a mail afterwards when you’re ready to chat about bringing your experiential ideas to life.
Complete the form below to download the report:
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Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.
Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.
With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.
Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns.
Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do.
Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors.
We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent.
That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.