The all-natural Brooklyn ice cream brand, Blue Marble, strives to make the world a sweeter place through its positive impact initiatives and organic roots.

In order to bring to life these authentic values and hero this great tasting product, we needed an integrated brand experience that moved away from the obsession with culinary images towards what matters right now: the people behind the brand and how they choose to eat it!

We created the Summer #Tongues campaign,
which was an integrated brand experience designed to capture the faces of local customers and staff, showcasing the real, happy humans who love the taste of Blue Marble ice cream.

It was a playful celebration of the community’s diversity and ongoing loyalty, which focused in on the mouths and the fun of tongues, after a year of having to hide them. The tagline ‘made responsibly, enjoyed recklessly’ was introduced, to communicate the sentiment of the brand and campaign.

The work spanned social, influencer marketing, digital, experiential, in-store and media buying, alongside an exciting new partnership between Blue Marble and Harlem-based youth organization, The Brotherhood Sister Sol. The N’ice Cream Truck tour visited the charity’s headquarters and toured the boroughs of New York throughout the summer.  

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Users reached across New York – significantly increasing brand awareness.

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Post engagement actions taken – drive to store, brand website or online purchase.


Free scoops sampled and quality F2F interactions across Manhattan & Brooklyn – further driving footfall to stores.

Marble integrated brand experience
Marble ice cream integrated brand experience
Marble ice cream integrated brand experience
integrated brand experience


5th Floor Century House
100 Oxford Street

New York

243 E 14th St,
#2, New York,
NY, 10003

Discover our latest guides to help brighten your brand experience strategy or amplify your shopper marketing moves. Get them here at The Futures Lab.


5th Floor Century House
100 Oxford Street

New York

243 E 14th
#2 C/O SQ
New York
NY 10003


Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

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Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.


Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.


With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.


Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 


Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 


We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.