2025 Trends. Explore the brand experience design aesthetics making waves.
Over the past few years, we’ve witnessed an explosion of creativity in brand experience – fuelled by new technologies, shifting cultural moods and a desire to break free from the everyday. In response, brands are no longer just building activations; they’re designing abstract worlds that invite people to escape, explore and play.
From colour-drenched dreamscapes to nostalgic throwbacks and urban interventions, today’s experiences are cinematic, sensory and deeply shareable – made to spark joy, inspire awe and put the audience firmly in their main character era.
In this report, bought to you by our Futures Lab team, we explore 8 aesthetic trends reshaping the way brand experiences and events look, feel and function in 2025 – and what they signal about where we’re headed next.
Looking ahead, we expect even more blurring of boundaries – between digital and physical, art and commerce, fantasy and reality. Sustainability, emotional resonance and authenticity will continue to shape design choices, alongside a growing appetite for the unexpected, the nostalgic and the beautifully bizarre.
Remember though that these trends are here to inspire – not to be copied. Because while aesthetics matter, originality matters more.
If you would like a 30 minute session to dig deeper into these trends, then get in touch: [email protected]
And if you’re trend geeks like us, then check out our 2025 report from earlier this year, which explores brain rot, and why brand experience is the key to engagement in the year ahead. Hundreds of marketers have already downloaded it, so don’t miss out.