2024 Brand Experience Trends: Unleash the power

2024 brand experience trends

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There is a dizzying amount of marketing trend reports at this time of year, but if you are specifically considering brand experience as part of your strategy, then this is the one for you.

Enter your details above to download our 2024 brand experience trends report.

Each year we write a practical guide which explores how brand experiences will evolve in the year to come. Packed with useful tips and global brand experience examples, it features 10 key trends that brands should pay attention to – and hopefully feel inspired by – when engaging with audiences in this time of uncertainty.

This year’s brand experience trends to keep tabs on:

Better Together – A growing movement towards shared human experiences:

Brands are recognising the power of bringing people together and creating communal moments. This trend emphasises the importance of forging connections and fostering a sense of unity among consumers.

The name of the Game(r) – Gaming experiences continue to score but with Gen Z in 2024:

Brands are tapping into the gaming culture, recognising its vast potential for engagement and brand loyalty among the younger audience.

Kidulting – Experiences that let adults act like kids will continue to thrive:

Kidulting experiences cater to the inner child of consumers, offering nostalgia and playfulness in a world that can often be too serious.

The Age of AI – AI will play an integral part in live experiences:

From personalised recommendations to interactive elements, brands are leveraging AI to enhance customer engagement and deliver unique, tailored experiences.

Cultivating Communities – Consumers have a growing expectation of brands to cultivate communities:

This trend underscores the importance of building a brand ecosystem where customers feel a sense of belonging and connection.

An Eye on the Planet – Gen Z is redefining sustainable fashion:

Brands react through providing creative, hands-on initiatives that address circular fashion. Brands are responding by incorporating creative, hands-on initiatives that address the principles of circular fashion, aligning with the eco-conscious values of today’s consumers.

It’s All About the Collab – Collabs are on the rise with Luxury brands joining forces with high street favourites:

This trend showcases the power of collaboration in creating unique and limited-edition offerings that resonate with diverse consumer segments.

Bringing ‘human’ to B2B – Adding a human touch to B2B experiences is becoming vital:

Brands recognise that even in the corporate realm, emotional connections and authentic interactions play a crucial role in building successful business relationships.

Tacking Uncertainty – Brands and consumers will work together in new ways to deal with uncertainty:

This trend highlights the importance of flexibility, adaptability, and open communication in times of unpredictability.

Cultural Creditors – Luxury brands become beacons of culture:

By aligning with cultural movements and contributing to societal conversations, these brands aim to establish themselves not just as purveyors of products but as influential voices in shaping cultural narratives.

These trends have been curated specifically to highlight the opportunities that will shape multi-dimensional experiences in the year to come, which brands can act on today.

This report is brought to you by The Futures Lab, our in-house research and development lab established to drive innovative brand experience solutions in our ever-changing world. Informed by market intelligence tools, social listening, and AI audience profiling.

We hope that once you have read our report you feel inspired and ready to use the tips to take on your audiences in what will surely be an incredible year.

If you would like to arrange a 20-minute, no-obligation conversation about how Sense can help you apply this thinking, get in touch and we’d be glad to help you.



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Discover our latest guides to help brighten your brand experience strategy or amplify your retail marketing moves. Get them here at The Futures Lab.


5th Floor Century House
100 Oxford Street

New York

243 E 14th
#2 C/O SQ
New York
NY 10003


Discover our latest guides to help brighten your brand experience strategy here at The Future Lab

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Whether it be Festivals, Trade Shows, PR Stunts, Installations or Pop Ups to name a few, we believe brand experiences are one of the most powerful forms of marketing to impact consumer perception and attitude towards a brand. They can create real behaviour change when born out of a deep consumer insight allied to a compelling idea. And it’s these fundamentals we look to get right whatever the live, virtual or hybrid task in hand.


Sampling is all too often perceived as an unsophisticated, somewhat ‘blunt’ marketing tool. Over the last 16 years Sense has pioneered a set of strategic principles which underpin our unique approach to sampling and which are highly measurable from both an ROI and consumer behaviour change perspective. We will happily guide brands through the myriad of sampling channels and products available so whether it’s mass face to face sampling, in offices, digitally, at home or just a strategic framework that you are after, we can provide a blend of tactics to fulfil both brand and sales objectives.


With many clients now focused on activating in channels more closely associated with a sale, our heavyweight retail experience closes the loop on a typical shopper journey by encompassing the moment of truth in store. Be it prize promotions, shopper toolkits, key visual creation, path-to-purchase communications, category strategy, B2B campaigns or Amazon optimisation, our goal is to create forward-thinking retail experiences that deliver demonstrable brand value. We aim to make ‘retail fail’ a thing of the past for ambitious brands looking to thrive is an ever-competitive landscape and believe our streamlined team is perfectly placed to do this.


Knowing what will keep a brand bright, exciting, and vital means we need to keep one step ahead of the curve. Our thought leadership hub, The Futures Lab, helps us to understand the marketing trends of tomorrow. It’s also the origin of strategies and methodologies which have created over 65 award-winning campaigns. 


Creativity is nothing without results. And we know that commissioning bold concepts, capable of changing minds, requires reassurance that it’s the right thing to do. 

Data, insights, and research precedes every campaign we do, and our proprietary measurement tool, EMR, gives us a decade of campaign performance metrics. Which is why we’re proud to have been recognised as industry-leading by brands like The Economist, Coca-Cola, and Molson Coors. 


We believe brand experience is inherently more varied than other forms of marketing. No formula, no template, no cookie-cutter approach – and often no precedent. 

That’s why, Sense places trust at the heart of its business – grounded in teamwork between our people and yours. Our processes are efficient, our senior team stay involved and our partnership mentality had helped us sustain powerful client relationships, some lasting over 10 years.