2024 Trends: Unleash the power of brand experience

There is a dizzying amount of marketing trend reports at this time of year, but if you are specifically considering brand experience as part of your strategy, then this is the one for you.

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Each year we write a practical guide which explores how brand experiences will evolve in the year to come. Packed with useful tips and global brand experience examples, it features 10 key trends that brands should pay attention to – and hopefully feel inspired by – when engaging with audiences in this time of uncertainty.

This year’s brand experience trends to keep tabs on:

Better Together – A growing movement towards shared human experiences:

Brands are recognising the power of bringing people together and creating communal moments. This trend emphasises the importance of forging connections and fostering a sense of unity among consumers.

The name of the Game(r) – Gaming experiences continue to score but with Gen Z in 2024:

Brands are tapping into the gaming culture, recognising its vast potential for engagement and brand loyalty among the younger audience.

Kidulting – Experiences that let adults act like kids will continue to thrive:

Kidulting experiences cater to the inner child of consumers, offering nostalgia and playfulness in a world that can often be too serious.

The Age of AI – AI will play an integral part in live experiences:

From personalised recommendations to interactive elements, brands are leveraging AI to enhance customer engagement and deliver unique, tailored experiences.

Cultivating Communities – Consumers have a growing expectation of brands to cultivate communities:

This trend underscores the importance of building a brand ecosystem where customers feel a sense of belonging and connection.

An Eye on the Planet – Gen Z is redefining sustainable fashion:

Brands react through providing creative, hands-on initiatives that address circular fashion. Brands are responding by incorporating creative, hands-on initiatives that address the principles of circular fashion, aligning with the eco-conscious values of today’s consumers.

It’s All About the Collab – Collabs are on the rise with Luxury brands joining forces with high street favourites:

This trend showcases the power of collaboration in creating unique and limited-edition offerings that resonate with diverse consumer segments.

Bringing ‘human’ to B2B – Adding a human touch to B2B experiences is becoming vital:

Brands recognise that even in the corporate realm, emotional connections and authentic interactions play a crucial role in building successful business relationships.

Tacking Uncertainty – Brands and consumers will work together in new ways to deal with uncertainty:

This trend highlights the importance of flexibility, adaptability, and open communication in times of unpredictability.

Cultural Creditors – Luxury brands become beacons of culture:

By aligning with cultural movements and contributing to societal conversations, these brands aim to establish themselves not just as purveyors of products but as influential voices in shaping cultural narratives.

These trends have been curated specifically to highlight the opportunities that will shape multi-dimensional experiences in the year to come, which brands can act on today.

This report is brought to you by The Futures Lab, our in-house research and development lab established to drive innovative brand experience solutions in our ever-changing world. Informed by market intelligence tools, social listening, and AI audience profiling.

We hope that once you have read our report you feel inspired and ready to use the tips to take on your audiences in what will surely be an incredible year.

If you would like to arrange a 20-minute, no-obligation conversation about how Sense can help you apply this thinking, get in touch and we’d be glad to help you.

info@senselondon.com